Associate Fashion & Social Editor, Who What Wear
About the position
Responsibilities
• Report to the Senior Fashion and Social Editor, Who What Wear
• Create and film front-of-camera videos for Who What Wear's social channels, some of which will tie back to on-site editorial stories
• Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits
• Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research
• Help create cross-channel promotion plans for a single piece of social content
• Build a reputation and online presence as someone who is Who What Wear
• Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data, and pacing toward goals
• Capture content IRL for social (press events, red carpets, NYFW, shoots)
• Pitch and write daily fashion content for WhoWhatWear, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content
• Track analytics on story KPIs to ensure personal audience and affiliate goals are met
• Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics
• Grow Who What Wear's Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online
• Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events
• Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social
Requirements
• 3+ years of experience writing fashion content for a digital publication
• 2+ years of experience creating social content for a digital brand and publication
• Excellent verbal and writing skills and visual sensibilities
• Comprehensive knowledge of the fashion space
• Personal online presence and portfolio of high-performing content
• Bring a creative approach to traditionally top-performing story categories
• Desire to make decisions informed by data and performance
• Success at collaborating with multiple teams across business categories
• Comfortable using social editing tools like Canva and Capcut
• General working knowledge of affiliate marketing, HTML, CMS, and SEO tools
Benefits
• Expected salary range of $57,000 - $75,000
• Hybrid role from New York Office, working three days from the office, two from home
• Uncapped leave
• Profit-sharing bonus when targets are met
• Referral rewards for bringing in new hires
• Wellbeing support with access to Colleague Assistant Programmes
• Opportunity to purchase shares in Future with Share Incentive Plan
Apply Now
Apply Now
Responsibilities
• Report to the Senior Fashion and Social Editor, Who What Wear
• Create and film front-of-camera videos for Who What Wear's social channels, some of which will tie back to on-site editorial stories
• Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits
• Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research
• Help create cross-channel promotion plans for a single piece of social content
• Build a reputation and online presence as someone who is Who What Wear
• Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data, and pacing toward goals
• Capture content IRL for social (press events, red carpets, NYFW, shoots)
• Pitch and write daily fashion content for WhoWhatWear, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content
• Track analytics on story KPIs to ensure personal audience and affiliate goals are met
• Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics
• Grow Who What Wear's Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online
• Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events
• Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social
Requirements
• 3+ years of experience writing fashion content for a digital publication
• 2+ years of experience creating social content for a digital brand and publication
• Excellent verbal and writing skills and visual sensibilities
• Comprehensive knowledge of the fashion space
• Personal online presence and portfolio of high-performing content
• Bring a creative approach to traditionally top-performing story categories
• Desire to make decisions informed by data and performance
• Success at collaborating with multiple teams across business categories
• Comfortable using social editing tools like Canva and Capcut
• General working knowledge of affiliate marketing, HTML, CMS, and SEO tools
Benefits
• Expected salary range of $57,000 - $75,000
• Hybrid role from New York Office, working three days from the office, two from home
• Uncapped leave
• Profit-sharing bonus when targets are met
• Referral rewards for bringing in new hires
• Wellbeing support with access to Colleague Assistant Programmes
• Opportunity to purchase shares in Future with Share Incentive Plan
Apply Now
Apply Now