Associate Director, Lifecycle Marketing

About the RoleWe’re seeking a highly strategic, data-driven, and client-focused Associate Director of Lifecycle Marketing. In this role, you will be responsible for designing and optimizing end-to-end customer lifecycle marketing programs—driving engagement, loyalty, and retention for enterprise-level clients. As the internal champion of retention, you’ll collaborate closely with cross-functional teams (Creative, Paid Media, Strategy, Client Services) to align lifecycle strategies with broader marketing objectives and drive measurable business outcomes.Key ResponsibilitiesLifecycle Strategy & ExecutionDevelop and execute comprehensive multi-channel lifecycle strategies that optimize each stage of the customer journey—from acquisition and onboarding to loyalty and advocacy.Leverage data to segment audiences, design tailored user journeys, and implement impactful retention campaigns (email, SMS, push, in-app, direct mail, etc.).Client Leadership & CollaborationServe as a trusted strategic partner for enterprise clients, translating their business goals into effective lifecycle marketing programs.Build strong, long-term relationships with key client stakeholders, articulating both retention and high-level paid marketing strategies to guide decision-making.Cross-Functional CoordinationPartner with paid media teams to ensure holistic campaign integration and cohesive messaging across the entire marketing funnel.Collaborate with creative and analytics teams to develop compelling content, innovative tactics, and performance insights that amplify retention results.Data-Driven OptimizationContinuously monitor and analyze campaign performance (e.g., open rates, CTR, LTV, churn, etc.) using data-driven insights to optimize retention strategies in real time.Maintain an experimentation roadmap (A/B tests, multivariate tests) to uncover new opportunities for driving incremental gains.Leadership & Team ManagementLead and mentor a growing team of lifecycle marketing managers, CRM specialists, and analysts—setting clear objectives, fostering professional growth, and elevating the team’s performance.Champion a culture of collaboration, curiosity, and continuous improvement within the Retention Department.Thought Leadership & GrowthAct as an internal and external thought leader in the lifecycle marketing space, contributing to agency best practices, whitepapers, webinars, and case studies.Cultivate new business opportunities by showcasing the value of retention marketing to prospective clients and establishing strong client partnerships.Ideal Candidate ProfileMarketing Expertise & Lifecycle FocusHands-on experience in CRM, retention, or lifecycle marketing roles, ideally within a fast-paced agency environment.Thorough understanding of the customer lifecycle with proven success designing multi-channel retention strategies.Client Services & Enterprise ExperienceExperience managing enterprise-level clients in a client services or account leadership capacity.Demonstrated ability to translate marketing strategies into actionable plans for large, complex organizations—balancing strategic insight with flawless execution.Paid Media LiteracyWorking knowledge of paid media campaigns and strategies, with the ability to speak to acquisition funnels, audience targeting, and measurement at a high level.Ability to bridge the gap between acquisition and retention to present holistic marketing solutions to clients.Data & Analytics OrientationComfortable with advanced marketing analytics and KPI tracking (e.g., funnel metrics, LTV, attribution models).Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo), CRM databases, and testing methodologies.Strategic Relationship BuilderStrong network of industry contacts from prior agency engagements, with the capacity to leverage these relationships for business growth.Excellent communication, presentation, and negotiation skills suitable for executive-level interactions.Leadership & Team DevelopmentPrior experience building and managing high-performing marketing teams; adept at mentoring, coaching, and fostering professional growth.Adept at collaborating with diverse stakeholders—from creatives to data analysts—to drive alignment and deliver results.This is a fully remote role. Salary range: $110,000 - $125,000Experience RequirementsManager/Supervisor

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