Associate Director, Downstream Marketing – Global Imaging CT
Job Description:
• Own the global downstream marketing strategy and annual plan for the CT portfolio
• Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas
• Identify growth opportunities by segment, customer type, and buying environment
• Build strong operating rhythm with key stakeholders to drive alignment and execution
• Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives
• Drive launch readiness across key components
• Establish and run launch governance
• Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch
• Develop and maintain CT positioning and messaging aligned with Imaging narratives
• Define buyer-journey messaging based on jobs to be done
Requirements:
• Bachelor’s Degree in Marketing, Business, Science, Engineering, or related field
• 8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments
• Proven experience leading launches and downstream marketing programs for complex solutions
• Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging
• Strong cross-functional leadership skills in a global, matrixed organization
• Preferred MBA or advanced degree
• Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets
• Experience partnering with regional marketing teams on global-to-local execution
Benefits:
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement
Apply Now
Apply Now
• Own the global downstream marketing strategy and annual plan for the CT portfolio
• Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas
• Identify growth opportunities by segment, customer type, and buying environment
• Build strong operating rhythm with key stakeholders to drive alignment and execution
• Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives
• Drive launch readiness across key components
• Establish and run launch governance
• Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch
• Develop and maintain CT positioning and messaging aligned with Imaging narratives
• Define buyer-journey messaging based on jobs to be done
Requirements:
• Bachelor’s Degree in Marketing, Business, Science, Engineering, or related field
• 8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments
• Proven experience leading launches and downstream marketing programs for complex solutions
• Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging
• Strong cross-functional leadership skills in a global, matrixed organization
• Preferred MBA or advanced degree
• Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets
• Experience partnering with regional marketing teams on global-to-local execution
Benefits:
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement
Apply Now
Apply Now