**Associate Director, Customer and Product Insights – Driving Business Decisions with Customer-Centric Research**

Are you a seasoned insights professional looking to join a dynamic team that connects people with quality experiences that give them the best value in wireless? Do you have a passion for driving business decisions with customer-centric research? Look no further than blithequark, a leading provider of innovative wireless solutions. We're seeking an Associate Director of Customer and Product Insights to lead our customer and product research and insights function, supporting the blithequark Value portfolio of brands. **About blithequark** At blithequark, we power and empower how people live, work, and play by connecting them to what brings them joy. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. We're a place where the true you can learn, grow, and thrive, and where we do what we love – driving innovation, creativity, and impact in the world. Our commitment to enriching lives by bridging the gap between individuals and premium wireless experiences has led to the development of a diverse portfolio of 11 distinct brands, each designed to address specific market segments and distribution channels. **Our Portfolio** Our portfolio is meticulously organized into five families, each catering to a broad spectrum of needs and preferences: * Total Wireless & Verizon Prepaid: Our flagship brands available at blithequark-owned stores, offering compelling offerings that capture the hearts of more customers. * Straight Talk, TracFone, and Walmart Family Mobile: Giants in our brand portfolio, boasting significant presence in Walmart and underscoring our commitment to accessible, high-quality wireless solutions across diverse retail environments. * Visible: A standalone brand family catering to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. * Simple Mobile: The premier choice among authorized resellers, consistently recognized as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters. * SafeLink: Dedicated to serving customers through government subsidies, with a strategic pivot towards Lifeline in the absence of ACP. **Job Summary** As an Associate Director of Customer and Product Insights, you will play a pivotal role in driving business decisions that help us maintain a competitive edge by delivering best-in-class value propositions and experiences to our customers. You will lead the customer and product research and insights function, working across brand and product team leaders to define and prioritize the research roadmap and ensure appropriate resource allocation. **Key Responsibilities** * Proactively working across brand and product team leaders to define and prioritize the research roadmap and ensuring appropriate resource allocation, including people, budgets, and vendor partnerships. * Managing, mentoring, and coaching direct reports who are focused on specific work streams to ensure world-class insights work and leverage learnings and best-practices across these work streams. * Leading by example and setting a high bar for research rigor and insights storytelling. * Overseeing key vendor partnerships to ensure the team leverages the highest quality research methods and analytical capabilities, and managing research budgets to forecast. * Working in close partnership with Marketing Insights leads to build an integrated understanding of our customers, prospects, and market dynamics. * Forging relationships with adjacent insight, analytics, and intelligence teams across the blithequark organization to further elevate our total market understanding and identify opportunities for greater efficiencies in spend and operating models. * Speaking on behalf of the customer across blithequark Value leadership forums, ensuring that crucial customer insights and pain points are elevated to key decision-makers and incorporated into short and long-term action planning. * Overseeing and caring for the performance and professional development of team members, providing regular feedback, coaching, and direction to ensure each team member is meeting their expectation to deliver impact and drive business objectives. **Requirements** * Bachelor's degree or four or more years of work experience. * Six or more years of relevant work experience in Marketing, Customer Experience, or User Experience research. * Experience designing research programs, both qualitative and quantitative, to address business needs, and articulating rationale. * Strong command of advanced quantitative methodologies (maxdiff, conjoint, segmentation, cluster analysis, Gabor Granger, etc.). * Experience with qualitative and/or user-centered design evaluative research methods (e.g., focus groups, in-depth interviews, diary studies, ethnography, etc.). * Experience synthesizing data from multiple sources and translating findings into actionable customer insights and recommendations. **Preferred Qualifications** * Ten or more years of professional experience. * Eight or more years of experience in Marketing, CX, or UX Insights. * Four or more years of experience managing a team of 3 or more people. * Experience providing insights to inform value proposition development. * Experience leveraging secondary data, trends, and learnings to provide context for business scenarios. * Ability to present insights in a compelling narrative and establish rapport with Senior Leadership as a Consumer Champion. * Marketing, CX, or UX research experience specifically in the consumer or business space. * Self-starter, able to identify stakeholders and build credibility for the team. * Demonstrated effective consultative skills. * Proven ability to work through ambiguity and effectively collaborate to problem-solve. * Strong business acumen and understanding of the telecom industry. * Extensive experience and genuine interest in consumer segment research. * High degree of comfort using influence and persuasion cross-functionally. * Experience operating in a fast-moving, rapidly evolving environment. * Experience contributing to a culture of innovation by finding new and better ways of doing things: identifying, creating, and employing innovative research and operational approaches. **What We Offer** * A defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday). * A competitive compensation package, including a salary range of $127,000.00 to $236,000.00 annually based on a full-time schedule, with the potential to earn more. * A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance. * A collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. * Opportunities for career growth and professional development. **How to Apply** If you're a seasoned insights professional looking to join a dynamic team that connects people with quality experiences that give them the best value in wireless, we encourage you to apply for this exciting opportunity. Please visit our website to learn more about blithequark and our commitment to enriching lives by bridging the gap between individuals and premium wireless experiences. Apply for this job