Associate Brand Manager, Expansion

Job Description: • Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners. • Identify, size, and prioritize international market opportunities; coordinate launch plans and adapt brand strategies to local market needs. • Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing. • Identify, negotiate, and manage revenue-producing partnerships—including licensing agreements—that support brand growth and deliver commercial impact. • Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives. • Serve as the connective tissue between internal teams (marketing, supply chain, finance) and external partners to deliver seamless launches. • Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed. • Support post-launch analysis and continuous improvement for all new market/category entries. Requirements: • Bachelor’s degree in marketing, business, or related field. • 2–3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries. • Strong project management skills—able to coordinate multiple initiatives and stakeholders in a fast-paced environment. • Analytical and financial acumen, with experience contributing to business cases and interpreting market/consumer data. • Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects. • Excellent communication, presentation, and relationship-building skills. • Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands. Benefits: • Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. • Wellbeing: events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments. • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training. • Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs. • Financial – 401k, Life, Accidental Death & Dismemberment, Disability. Apply tot his job