Associate Analyst, SEM Operations

Priceline is a leading player in the online travel industry, seeking an Associate SEM Analyst to drive growth through paid search and performance marketing. In this role, you will manage large-scale search campaigns, optimize performance through analysis, and collaborate with various teams to enhance campaign effectiveness.ResponsibilitiesExecute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiencyPerform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of trafficCollaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunitiesConduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategiesPartner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategiesAnalyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategyManage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goalsContinuously explore and test automation and AI tools to drive scale and performance efficiencySkills1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environmentStrong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)Advanced proficiency in Excel/Google Sheets; experience with SQLProven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunitiesFamiliar with conversion tracking, attribution modeling, and campaign optimization techniquesStrong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneouslyExcellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholdersIllustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and TrustUnquestionable integrity and ethics is essentialExperience with Python, or Tableau is a plusBenefitsAnnual bonusEquity grantCompany OverviewPriceline is a travel-related deal search technology that enables travelers to find travel and lodging deals and discounts. It is a sub-organization of Booking Holdings. It was founded in 1997, and is headquartered in Norwalk, Connecticut, USA, with a workforce of 1001-5000 employees. Its website is https://www.priceline.com/.Company H1B SponsorshipPriceline has a track record of offering H1B sponsorships, with 18 in 2025, 24 in 2024, 19 in 2023, 32 in 2022, 42 in 2021, 32 in 2020. Please note that this does not guarantee sponsorship for this specific role.



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