Assistant Manager, Performance Marketing

Job description: CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events. We are looking for an experienced Performance Marketing Manager to drive customer acquisition and revenue growth for Paperpal across key global markets. This role will own end-to-end performance marketing across major paid channels including Google, Bing, Meta, and TikTok , with a strong focus on scaling campaigns, optimizing budgets, and improving funnel efficiency. The ideal candidate combines hands-on execution, strong analytical thinking, and a growth mindset , with the ability to leverage AI tools and automation to enhance performance, experimentation, and scalability. Job responsibilities: Own and scale performance marketing campaigns across Google Ads, Bing Ads, Meta Ads, TikTok Ads , and other relevant channels. Plan, allocate, and optimize budgets across channels and geographies to maximize ROI, CAC efficiency, and revenue growth . Drive end-to-end campaign execution including keyword strategy, audience targeting, creative testing, and bidding strategies. Own third-party performance marketing networks end-to-end, with a focus on native, content discovery, and premium publisher networks. Partner with regional and global teams to localize and scale campaigns across key markets. Develop and execute a structured experimentation roadmap across creatives, landing pages, audience segments, and bidding strategies. Continuously optimize funnel performance across impressions → clicks → conversions → revenue . Analyze performance data and generate actionable insights to improve campaign efficiency and scalability. Own reporting and dashboards using tools like GA4, ad platforms, and BI tools , ensuring clear visibility on performance metrics. Collaborate with Product, Creative, BI, and Analytics teams to improve landing page performance, messaging, and conversion rates . Leverage AI-powered tools and platform automation to improve campaign performance across: Creative generation and testing Keyword and audience expansion Bid and budget optimization Performance analysis and insight generation Integrate AI into workflows to enhance speed of experimentation, personalization, and decision-making efficiency . Qualifications and prerequisites: 5+ years of experience in performance marketing across search and paid social channels . Proven experience managing and scaling campaigns on Google Ads, Bing Ads, Meta Ads, and/or TikTok Ads . Strong understanding of full-funnel performance metrics (CAC, ROAS, LTV, CVR). Hands-on experience with GA4 or similar analytics platforms for performance tracking and optimization. Demonstrated experience in budget planning, bid optimization, and campaign scaling across multiple markets. Strong analytical and problem-solving skills with the ability to derive insights from data. Experience running A/B tests and structured experiments to improve performance. Hands-on experience using AI tools in performance marketing workflows (e.g., ad copy generation, creative testing, data analysis, campaign optimization). Ability to manage multiple campaigns and priorities in a fast-paced environment. Strong communication and stakeholder management skills. Application process: Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. Equal Opportunity Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic. Accelerating from Anywhere As a remote-first organization, these are essential attributes we look for in all our candidates. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status. About Us: Established in 2002, Cactus Communications ( cactusglobal.com ) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.