Assistant Manager - Digital Marketing

LOFT creates modern, feminine clothing for women, empowering them to express their authentic selves. The Assistant Manager of Digital Marketing will manage the execution of retention marketing campaigns across various channels, collaborating with multiple teams to enhance customer engagement and loyalty.ResponsibilitiesExecute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clientsOwn the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deploymentMaintain program calendars and ensure alignment to store sets, promotional launches and key business prioritiesReview and proof content to ensure channel best practices, legal guidelines and business objectives are metMonitor launches and performance, troubleshoot issues and optimize scheduling and execution detailsProduce daily and weekly channel reporting and deliver actionable insights to leadershipPartner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategiesSkillsBachelor's degree required (Marketing preferred)1–2 years of digital marketing experienceDemonstrated experience managing projects end‑to‑end and partnering effectively with cross‑functional teamsStrong attention to detail with the ability to manage multiple priorities accurately in a fast‑paced environmentClear, effective communicator with strong listening skills and the ability to collaborate, problem‑solve, and gain alignmentAnalytical and results‑oriented, with the ability to translate insights into action and deliver against timelines and performance goalsProactive, positive, and self‑motivated; brings initiative and ideas that contribute to business growth and organizational effectivenessExperience with ESPs a plusBenefitsMerchandise discount at select KnitWell Group brandsSupport for your individual development plus opportunities for career mobility within our family of brands.A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.Medical, dental, vision insurance & 401(K)Employee Assistance Program (EAP)Paid time off & holidaysCompany OverviewFor 25 years, LOFT has been the go-to brand for optimistic and versatile style—clothing, jewelry, shoes, and accessories—that aspires to bring joy and confidence to women everywhere, every day. It was founded in 1954, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is https://www.loft.com/.



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