Artist Management
Role Purpose
Responsible for proposing, managing, and optimizing presenters (Influencers / KOLs / Brand Ambassadors / Key Faces) to maximize brand image impact and business results.
Key Responsibilities
Develop presenter strategy aligned with brand positioning, product narrative and campaign objectives
Shortlist, evaluate, and negotiate presenter selection jointly with Brand/Marketing/PR teams
Manage end-to-end contracting (rate benchmarking, scope, deliverables, timelines, usage rights, exclusivity, penalties)
Create presenter briefing with clear product narrative, content direction, KPIs and do/dont rules
Manage presenter performance for on-ground & on-screen activities (Launches, Media Events, TVC, Photoshoots, Content Shoots, Live)
Work closely with agencies/production/PR partners to ensure output quality and brand tone alignment
Monitor performance data (content performance, social sentiment, PR value, conversion signals) and propose optimization recommendations
Plan annual presenter strategy, renewal strategy and replacement strategy when needed
Manage presenter risk/crisis when incidents occur
Maintain good relationship management and maintain the brands presenter/talent pool
Qualifications
Background in Marketing / Brand / PR / Entertainment / Communication experience more than 5 years
Strong understanding of consumer behavior, social culture and content trends
Strong negotiation skills, judgement on image direction and talent suitability
Strong stakeholder management and communication skills
Good English proficiency
Apply Now
Responsible for proposing, managing, and optimizing presenters (Influencers / KOLs / Brand Ambassadors / Key Faces) to maximize brand image impact and business results.
Key Responsibilities
Develop presenter strategy aligned with brand positioning, product narrative and campaign objectives
Shortlist, evaluate, and negotiate presenter selection jointly with Brand/Marketing/PR teams
Manage end-to-end contracting (rate benchmarking, scope, deliverables, timelines, usage rights, exclusivity, penalties)
Create presenter briefing with clear product narrative, content direction, KPIs and do/dont rules
Manage presenter performance for on-ground & on-screen activities (Launches, Media Events, TVC, Photoshoots, Content Shoots, Live)
Work closely with agencies/production/PR partners to ensure output quality and brand tone alignment
Monitor performance data (content performance, social sentiment, PR value, conversion signals) and propose optimization recommendations
Plan annual presenter strategy, renewal strategy and replacement strategy when needed
Manage presenter risk/crisis when incidents occur
Maintain good relationship management and maintain the brands presenter/talent pool
Qualifications
Background in Marketing / Brand / PR / Entertainment / Communication experience more than 5 years
Strong understanding of consumer behavior, social culture and content trends
Strong negotiation skills, judgement on image direction and talent suitability
Strong stakeholder management and communication skills
Good English proficiency
Apply Now