Analyst, Search Marketing
About the position
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients.
Responsibilities
• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
,
• Actively participating in meetings and proactively documenting takeaways and next steps
,
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
,
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing
,
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
,
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
,
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
,
• Leveraging and developing proficiencies with SEM platforms, tools and resources
,
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
,
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
,
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
,
• Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients
Requirements
• A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
,
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
,
• A detail-oriented approach and a desire to achieve objectives accurately
,
• Solid quantitative and research skills, and proven data interpretation capability
,
• Familiarity with the digital advertising space and a passion for growing that interest into a career
,
• Strong communication skills - you're clear and thorough, yet concise
,
• A passion for building relationships and a desire to contribute to team building and event planning
,
• Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right
Nice-to-haves
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Benefits
• Medical coverage
,
• Dental insurance
,
• Vision insurance
,
• Disability insurance
,
• 401K
,
• Parental and family care leave
,
• Family forming assistance
,
• Tuition reimbursement
,
• Flexible time off
Apply Now
Apply Now
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients.
Responsibilities
• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
,
• Actively participating in meetings and proactively documenting takeaways and next steps
,
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
,
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing
,
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
,
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
,
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
,
• Leveraging and developing proficiencies with SEM platforms, tools and resources
,
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
,
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
,
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
,
• Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients
Requirements
• A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
,
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
,
• A detail-oriented approach and a desire to achieve objectives accurately
,
• Solid quantitative and research skills, and proven data interpretation capability
,
• Familiarity with the digital advertising space and a passion for growing that interest into a career
,
• Strong communication skills - you're clear and thorough, yet concise
,
• A passion for building relationships and a desire to contribute to team building and event planning
,
• Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right
Nice-to-haves
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Benefits
• Medical coverage
,
• Dental insurance
,
• Vision insurance
,
• Disability insurance
,
• 401K
,
• Parental and family care leave
,
• Family forming assistance
,
• Tuition reimbursement
,
• Flexible time off
Apply Now
Apply Now