Analyst - New Member Acquisition Marketing
Support the Personal Card Annual Credit program, including performance reporting and marketing channel management. Partner closely with internal and external partners to effectively drive scalable growth through new paths to acquisition and identify areas of opportunity for prospect innovation. Develop and manage go-to-market strategies and execution for acquisition campaigns via proprietary platforms. Continuously evaluate potential new capabilities or areas of innovation to incubate across acquisition channels to optimize the prospect experience. Manage the capabilities roadmap and lead conversations with internal partners, including technologies. Own forecasting, data analysis, and results reporting for assigned projects. Support Manager on strategic initiatives to support enterprise and acquisition goals. American Express is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job