Amazon Media Manager

Job Title: Amazon Media Manager Level: Mid-level Department: Ecommerce / Growth Reports to: VP of Ecommerce and Marketplaces Role Summary Simply is looking for an Amazon Media Manager to own and scale performance media across Amazon Sponsored Ads and Amazon DSP. This person will be responsible for planning, launching, optimizing, and reporting on full-funnel Amazon media programs that drive both efficient demand capture and strategic brand growth. This is a hands-on role for someone who knows how to move between Sponsored Products, Sponsored Brands, Sponsored Display, and DSP without losing sight of the business. The right person understands retail readiness, creative, audience strategy, keyword and ASIN targeting, bid and budget optimization, incrementality, and how to translate media performance into revenue, rank, share, and profitability. This role is ideal for someone who can think strategically, act quickly, and work inside a lean, high-accountability environment without needing layers of agency hand-holding. What You’ll Own You will manage Amazon media across both lower-funnel and upper-funnel channels, with clear ownership of performance, testing, optimization, and reporting. Core responsibilities include: • Build, manage, and optimize Amazon Sponsored Ads campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and where relevant, AMC-informed audience strategies. • Manage Amazon DSP campaigns across prospecting, retargeting, conquesting, and loyalty/repurchase efforts. • Develop media plans by ASIN, category, launch priority, seasonality, and margin profile. • Translate business goals into channel strategy, including ranking, new-to-brand growth, velocity, awareness, and repeat purchase. • Conduct keyword, search term, competitor, and ASIN targeting analysis to improve campaign efficiency and scale. • Create campaign structures that reflect clear intent, including discovery, research, ranking, defense, and conquesting. • Own bid strategy, budget pacing, placement optimization, audience selection, frequency management, and dayparting where appropriate. • Partner with creative and ecommerce teams on ad assets, PDP readiness, Store pages, and landing experiences that improve conversion. • Analyze performance across ROAS, TACoS, NTB, detail page view rate, branded search lift, rank movement, and halo effects across SKUs. • Make clear recommendations on when to prioritize efficiency versus growth, and back those recommendations with data. • Support new product launches with tight campaign architecture, fast feedback loops, and aggressive but intentional learning agendas. • Monitor retail signals that affect media performance, including pricing, inventory, reviews, suppressions, content quality, and Buy Box issues. • Build recurring reporting that surfaces what matters, not vanity metrics. • Work with external partners, agencies, or Amazon reps when useful, but maintain internal ownership of strategy and decision-making. • Identify opportunities to improve attribution, audience segmentation, creative testing, and full-funnel measurement over time. What Success Looks Like In this role, success means you can improve performance without hiding behind dashboards. You are successful if you can: • Grow Amazon revenue profitably through better media strategy and sharper execution. • Launch and scale Sponsored Ads and DSP campaigns with clear structure and purpose. • Improve efficiency where needed without starving growth. • Show how media impacts not just ad sales, but total sales, rank, branded search, repeat behavior, and category share. • Spot issues early and fix them fast. • Bring strong opinions grounded in data, not guesswork. • Operate like an owner. Required Experience • 3 to 6 years of hands-on Amazon media experience, with direct ownership of both Sponsored Ads and Amazon DSP. • Experience managing media for physical products, ideally in CPG, consumables, wellness, food, beverage, or other fast-moving categories. • Strong command of Sponsored Products, Sponsored Brands, Sponsored Display, DSP audience strategy, and retail-aware optimization. • Proven ability to build campaign structures from scratch, not just maintain existing campaigns. • Strong analytical skills with comfort in Excel, bulk files, campaign exports, and performance reporting. • Experience using Amazon Marketing Stream, AMC, or similar tools is a plus, but not required if the fundamentals are strong. • Clear understanding of Amazon retail mechanics and how they interact with media performance. • Ability to prioritize across multiple SKUs, goals, and constraints in a fast-moving environment. • Strong communication skills with the ability to explain what is happening, why it matters, and what should happen next. Preferred Qualifications • Experience with product launches on Amazon. • Experience with subscription or repeat-purchase products. • Familiarity with creative testing for Amazon Stores, Sponsored Brands video, and DSP display/video. • Experience working in a lean brand environment where speed, ownership, and judgment matter. • Comfort collaborating cross-functionally with ecommerce, operations, creative, and leadership.