AI & Automation Specialist

We are seeking a marketing innovator with expertise in AI and automation to join our Growth Team. In this role, you’ll design and execute data-driven go-to-market (GTM) strategies, leveraging the latest AI tools to enhance customer engagement, accelerate conversions, and uncover new growth opportunities. This is a chance to be at the forefront of AI-driven marketing innovation, working closely with leadership on high-impact growth initiatives. You’ll have the opportunity to experiment with cutting-edge AI and automation tools, shape the future of our marketing strategy, and directly influence business outcomes — all within a fast-moving, collaborative team where your ideas truly matter. What you’ll do: Develop and execute creation of AI agents or automated processes to supporting GTM strategies that align with business objectives and market trends. Leverage AI and automation platforms (e.g., HubSpot, Marketo, Salesforce, Zapier, ChatGPT, Jasper) to optimize campaigns and customer journeys. Collaborate with sales, product, and content teams to ensure GTM AI and Automation strategies are integrated across the business. Analyze customer data and market insights to identify growth opportunities and refine strategies. Continuously monitor performance, using data to iterate and improve campaigns launched by AI Agents. Experiment with emerging AI tools to improve personalization, automation, and efficiency in marketing workflows. Ensure Demand Generation initiatives reflect brand identity, messaging, and customer experience best practices. Who you are: 1+ years of experience in marketing, growth, or automation roles with eCommerce experience preferred Hands-on experience with marketing automation and AI tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Zapier, ChatGPT, Jasper). Strong analytical skills; comfortable working with data to guide decisions and demonstrate ROI. Excellent communicator and collaborator, with experience working across teams. Able to manage and prioritize multiple projects in a fast-paced environment. Bachelor’s degree in Marketing, computer Science, Business, or related field, or equivalent practical experience. Location: This role is primarily remote (US based) and will work in primarily EST hours, with the expectation of occasional visits to our offices for team collaboration, training, or company events. About us At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer. As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success. Benefits Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program. Equal Employment Opportunity Foley.io is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic. Reasonable Accommodations If you require a reasonable accommodation during the application or interview process, please contact us at [email protected] Employment Status Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment. Massachusetts Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. About the company At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you. We believe in Teammateship, Grit and Innovation …. our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.