Advanced Specialist, Strategic Partnerships Marketing
About the position
A senior strategic marketer shaping U.S. partnership messaging, ABM strategy, and cross‑functional go‑to‑market alignment for higher‑education and public‑sector audiences. Typically aligned in the market to roles such as Strategic Marketing Manager, Senior Marketing Manager (B2B/Enterprise), Partner Marketing Manager or ABM Manager.
We’re looking for an experienced Marketing Manager to serve as a individual contributor supporting Pearson’s most critical higher education, institutional, and public-sector partnership efforts.
This role is designed for a marketer who brings deep expertise, sound judgment, and the ability to operate independently on complex initiatives. You’ll help shift conversations in the U.S. market from product-level engagement to institution-wide and system-level partnerships, contributing strategic insight, messaging, and campaign guidance that supports long-term growth.
You will serve as a key U.S. strategic marketing expert who co-creates ABM programs for institutional leaders with Global counterparts, using U.S. market insight to shape strategy while also scaling reusable frameworks and learnings globally. You’ll drive alignment and execution through collaboration with Sales, Product and the global marketing teams.
Responsibilities
• Contribute to the development and execution of U.S.-focused strategic marketing initiatives that position Pearson as a trusted partner to university leadership, systems, and government-adjacent stakeholders
• Shape and evolve U.S. messaging and positioning for Pearson’s pan-portfolio higher education offering, tailored to institutional and public-sector needs
• Apply and adapt global thought leadership into market-relevant narratives, content, and campaigns aligned to U.S. policy, funding, and institutional priorities.
• Develop strategic messaging frameworks, toolkits, and guidance that support geo and segment marketing teams in effective local execution
• Support strategic partnership pursuits, proposals, and large-scale opportunities by aligning marketing inputs to sales and business development needs
• Partner with the Events team to inform U.S. event strategy and content for senior institutional and government audiences
• Collaborate cross-functionally with U.S. sales, product marketing, and global stakeholders to ensure alignment and clarity
• Track and assess marketing effectiveness across awareness, engagement, and commercial influence, contributing insights to inform future strategy
• Provide informal mentorship and guidance to specialists and peers through subject-matter expertise and best-practice sharing
Requirements
• A seasoned marketer with experience engaging senior stakeholders in higher education, B2B, or public-sector environments
• Demonstrated strength in messaging, positioning, and strategic narrative development for complex, multi-solution offerings
• Ability to work independently on high-impact initiatives, exercising judgment and influencing outcomes without formal authority
• Strong collaborator who navigates matrixed environments effectively across global and U.S. teams
• Comfortable balancing strategic thinking with hands-on execution
• Passion for education and the role partnerships play in driving systemic impact
Benefits
• This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Apply Now
Apply Now
A senior strategic marketer shaping U.S. partnership messaging, ABM strategy, and cross‑functional go‑to‑market alignment for higher‑education and public‑sector audiences. Typically aligned in the market to roles such as Strategic Marketing Manager, Senior Marketing Manager (B2B/Enterprise), Partner Marketing Manager or ABM Manager.
We’re looking for an experienced Marketing Manager to serve as a individual contributor supporting Pearson’s most critical higher education, institutional, and public-sector partnership efforts.
This role is designed for a marketer who brings deep expertise, sound judgment, and the ability to operate independently on complex initiatives. You’ll help shift conversations in the U.S. market from product-level engagement to institution-wide and system-level partnerships, contributing strategic insight, messaging, and campaign guidance that supports long-term growth.
You will serve as a key U.S. strategic marketing expert who co-creates ABM programs for institutional leaders with Global counterparts, using U.S. market insight to shape strategy while also scaling reusable frameworks and learnings globally. You’ll drive alignment and execution through collaboration with Sales, Product and the global marketing teams.
Responsibilities
• Contribute to the development and execution of U.S.-focused strategic marketing initiatives that position Pearson as a trusted partner to university leadership, systems, and government-adjacent stakeholders
• Shape and evolve U.S. messaging and positioning for Pearson’s pan-portfolio higher education offering, tailored to institutional and public-sector needs
• Apply and adapt global thought leadership into market-relevant narratives, content, and campaigns aligned to U.S. policy, funding, and institutional priorities.
• Develop strategic messaging frameworks, toolkits, and guidance that support geo and segment marketing teams in effective local execution
• Support strategic partnership pursuits, proposals, and large-scale opportunities by aligning marketing inputs to sales and business development needs
• Partner with the Events team to inform U.S. event strategy and content for senior institutional and government audiences
• Collaborate cross-functionally with U.S. sales, product marketing, and global stakeholders to ensure alignment and clarity
• Track and assess marketing effectiveness across awareness, engagement, and commercial influence, contributing insights to inform future strategy
• Provide informal mentorship and guidance to specialists and peers through subject-matter expertise and best-practice sharing
Requirements
• A seasoned marketer with experience engaging senior stakeholders in higher education, B2B, or public-sector environments
• Demonstrated strength in messaging, positioning, and strategic narrative development for complex, multi-solution offerings
• Ability to work independently on high-impact initiatives, exercising judgment and influencing outcomes without formal authority
• Strong collaborator who navigates matrixed environments effectively across global and U.S. teams
• Comfortable balancing strategic thinking with hands-on execution
• Passion for education and the role partnerships play in driving systemic impact
Benefits
• This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Apply Now
Apply Now