Admissions Recruiter & Social Media Coordinator

Savannah State University, established in 1890, is a historically black college in Georgia. The Admissions Recruiter & Social Media Coordinator role involves managing recruitment strategies and social media engagement to attract prospective students and enhance the university's online presence. Responsibilities Content Strategy & Creation: Develop, curate, and publish engaging original content (text, photos, videos, stories) across platforms such as Instagram, Facebook, LinkedIn, and X to highlight student life, academic programs, and the overall campus culture Content Calendar Management: Create and manage a comprehensive social media content calendar that aligns with the admissions cycle, marketing goals, and key events Audience Engagement & Community Building: Act as a frontline brand ambassador by monitoring and directly responding to comments, messages, and inquiries in a timely, professional manner to foster community engagement and provide excellent customer service Analytics & Reporting: Monitor social media engagement and web traffic metrics, analyze data to gauge campaign effectiveness, and provide reports with strategic recommendations for improvement Paid Social Media Advertising: Collaborate on the development and execution of paid social media and digital advertising campaigns, including budget management and A/B testing, to target specific prospective audiences Website Maintenance: Assist with maintaining and updating admissions-related pages on the institutional website, ensuring all content is accurate, current, and visually appealing Trend Analysis: Stay current with the latest social media trends, best practices, and emerging technologies to maintain a competitive edge in student recruitment Territory Management: Manage an assigned recruitment territory to achieve enrollment goals, including planning high school visits, attending college fairs, and hosting presentations (virtually and in person) Prospect Communication: Initiate and maintain consistent contact with prospective students, applicants, and families via phone, email, social media, and in-person meetings to guide them through the admissions process Application Review: Evaluate and assess applications for admission and scholarships to determine eligibility criteria are met Event Coordination: Plan and participate in on-campus and off-campus recruitment events such as open houses, campus tours, and information sessions, occasionally requiring evening and weekend availability Data Management: Maintain accurate records of all student interactions and application statuses within the CRM software Skills Bachelor's degree required Valid state issued driver's license and satisfactory driving record Proven experience creating and managing content across various social media platforms is essential Experience in higher education admissions or student services is a plus Excellent written and verbal communication skills with the ability to craft clear, compelling messages for all audiences Strong organizational, time-management, and problem-solving abilities, with attention to detail and the capacity to manage multiple projects simultaneously Proficiency in Microsoft Office Suite, Google Suite, and database/CRM systems (e.g., Slate, Blackbaud) Familiarity with web analytics and social media management/scheduling tools Ability to work independently with minimal supervision and collaboratively as part of a team Company Overview Savannah State University is a school in Savannah. It was founded in 1890, and is headquartered in Savannah, Georgia, USA, with a workforce of 201-500 employees. Its website is