Acquisition Marketing Manager

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. The Role You’ll Play On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Acquisition Marketing Manager for our Partner business, you’ll lead the global strategy to attract new partners — gyms, studios, salons, restaurants, and more — to join the ClassPass marketplace. You’ll own the inbound acquisition motion, building campaigns that connect, inspire, and convert the next wave of experience providers onto our platform. Lead the global acquisition strategy and roadmap to generate high-quality inbound leads from prospective ClassPass partners. Design and manage paid and organic campaigns across key channels, using data to continuously test, optimize, and improve performance. Own and evolve the inbound partner acquisition funnel, ensuring a seamless journey from first touch to signed partner. Develop and refine nurture journeys that move prospects from curiosity to conversion. Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs across the partner motion. Forecast and manage budgets, analyze performance data, and make informed recommendations to maximize ROI. Champion experimentation, testing, and iteration to unlock new growth opportunities. Leverage AI tools and automation to streamline reporting, accelerate campaign optimization, and continuously improve how the team works — we’re at the forefront of testing what’s possible and want someone with the appetite to push boundaries. Stay ahead of trends in performance marketing, AI, and emerging technologies to keep ClassPass at the forefront of digital innovation. Experience You Bring Proven success leading digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook. Deep experience managing budgets and exceeding lead-generation and acquisition targets. Strong command of marketing metrics and financial levers, including LTV, CAC, tCPA, and ROAS. Skilled in A/B testing, data modelling, and campaign optimization for continuous improvement. Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel. Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey. Genuine curiosity about AI and automation — you actively explore new tools and workflows to improve efficiency, reporting, and decision-making. Strategic thinker with the ability to translate data into insights and insights into action. Collaborative, curious, and energized by driving impact across teams in a fast-moving environment. Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes. The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).