Account Coordinator, Performance Marketing

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. About this position:As an Account Coordinator on our Performance Marketing team, your role involves supporting the Campaign Account Manager and assisting in various aspects of influencer marketing campaigns to ensure their successful execution. This position will support our Affiliate Marketing Platform, Mavely. What you'll be doing:Campaign Planning and Strategy:Collaborate with the Campaign Account Manager to understand campaign objectives, target audience, and messaging.Research and identify suitable influencers based on campaign requirements, audience demographics, and brand alignment.Managing small-scale campaigns end-to-end with oversight from Campaign Account Manager.Influencer Relationship Management:Establish and maintain relationships with influencers and other relevant stakeholders.Maintain positive relationships with influencers, acting as their main point of contact. Provide influencers with campaign briefs, guidelines, and creative assets, and ensure timely delivery of content.Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships.Negotiate and manage influencer contracts, budgets, and deliverables.Develop creative campaign concepts and strategies that align with brand values and goals.Provide influencers with guidance, assets, and support to create high-quality content.Campaign Execution and Monitoring:Assist in the coordination of campaign logistics, including campaign set up, content review and timelinesMonitor campaign performance metrics and assist with wrap report creation and payouts.Content Approval and Compliance:Review influencer-generated content to ensure it aligns with brand guidelines, messaging, and legal and FTC requirements.Ensure compliance with advertising regulations and disclosure guidelines for sponsored contentFoster strong relationships with influencers, affiliates, and partners.Provide timely communication and support to address inquiries and concerns.Communication and Coordination:Assist and support the Campaign Account Manager by addressing inquiries, providing support, and resolving issues.Coordinate cross-functional teams to support campaign execution Communicate campaign updates to all relevant parties under strict timelinesWe are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!Education & Experience RequirementsBachelor's degree in marketing, business, or a related field. 1-2 years experience in influencer marketing and affiliate marketing, preferably in a similar role.Knowledge & Skill RequirementsSelf-starter with strong accountability for owning projects end to endProactive, energetic attitude and desire to work in a fast paced, results-oriented and deadline-driven environment.Deep understanding of the influencer and creator commerce landscapeStrong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, etc)Experience in managing successful social/digital campaigns across social platforms Comfortable in Google office suite and workspace An aptitude for strategy with an innate passion for pop and Internet cultureTeam player Outstanding organization, time-management, and follow-through skillsExcellent communication skills and relationship focusedHow you work: You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.You share insights to help the team stay ahead and make informed decisions.You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. Our approach to compensation:We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range: $26-29/hourWhere we workWe have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibilityAt Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.Originally posted on Himalayas

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