ABM (Account-Based Marketing) Associate

Via is using technology to transform transportation around the world, and they are seeking an ABM (Account-Based Marketing) Associate to support their growth by generating meaningful engagement with top prospects and customers. The role involves creating account plans, conducting research, and engaging with key accounts to articulate the value of Via's transit solutions.ResponsibilitiesGenerate engagement and foster relationships with key accounts through multi-channel outreachResearch accounts and individuals within those accountsBecome an expert on Via’s product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right timeManage your own pipeline using our CRM tools and tech stack, with an eye towards prioritizing high value opportunities and improving processes for scalabilityMeet and exceed monthly and quarterly goals by consistently staying on top and ahead of quotas and KPIsSkillsMinimum of 0-3 years of experienceBackground in ABM, B2B marketing, or as a BDR/SDRExcellent written and verbal communicatorDetail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environmentHungry to learn; you are excited to get to know the transit industry, the Via buying audience, and our product portfolio; you receive and implement feedback wellOrganized and independent; you're both an individual contributor and a team playerPassionate and resilient; you're not deterred by setbacks and enjoy the process of building relationships over timeAnalytical: able to track campaign-related data and use it to improve campaignsBenefitsFree medical plans401K matchingCompany OverviewVia is a transport company that offers public mobility solutions for transit agencies, school districts, cities, and corporations. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is http://www.ridewithvia.com.



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