1st hire: Growth Marketing

Join an early-stage startup.Unlock access to credit.Accelerate economic mobility.Join us as our 1st growth marketing hire, and as the 2nd member of our one-person marketing team! We're looking for an individual who can work in a two-person marketing team with the effectiveness of an entire marketing organization, allowing us to continue accelerating our business disproportionately to headcount.About usKovo is transforming financial access for underserved Americans. We believe everyone deserves the opportunity for economic independence. Our innovative financial empowerment platform creates pathways to credit and financial inclusion, empowering individuals traditionally excluded from financial opportunities.We've scaled revenue 10x and improved efficiency 5x over the past two years. Our revenue per employee now exceeds 2x the 90th percentile benchmark among startups. This is a venture-scale company that has started generating positive free cash flow early in its lifecycle, resulting in less dilution for our employees as we accelerate momentum without being dependent on venture funding to stay alive. We're seeking exceptional individuals eager to help us scale another 10x and beyond.Kovo is backed by Inspired Capital and Homebrew, along with founders and leaders from Plaid, Cash App, Affirm, NerdWallet, Ramp, Alloy, MoonPay, Uber, Etsy, LendingClub, Column, Carbon Health, Grindr, and more.About youEnergized by scaling acquisition for a business focused on financial empowerment for millions of underserved individualsComfortable in a high-intensity role and seeking an ambitious workload (not a 40-50 hour workweek)Thrive in a remote work environmentPrior experience (5+ years) in growth marketing or performance marketing at a consumer fintech startup, establishing and scaling paid advertising channels and measurementMotivated to use AI, automation, and data tools in your day-to-day work to push the boundaries of what a single individual can doSelf-starter who thrives in ambiguity, handles shifting priorities fluidly, and works effectively with product, engineering, data science, design, and other cross-functional teamsProficient with SQLWhat you’ll doA little bit of everything! We are a small company, and you’ll be expected to pick up many different thingsEfficiently scale our customer acquisitionDefine, monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime valueGenerate, source, edit, optimize, experiment with, and deploy creative to scale acquisitionDrive rapid experimentation and creative tests in collaboration with cross-functional partners to continuously improve performanceWork with product, design, engineering, and data teams to enhance onboarding funnel performanceImplement rigorous methodologies to accurately measure channel effectiveness and true business impactEstablish foundational marketing processes and practices for scaling acquisition across existing and new channelsWhy you might be excited about usDirectly impact millions of underserved individuals’ ability to access creditWork with minimal bureaucracy, significant ownership, and have broad impactWe don't micromanage and will set you up to do your best workWhy you might not be excited about usWe’re a small team; roles and responsibilities evolve quicklyPriorities and projects shift as we learn and adaptWe’re still building foundational systems and processes

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